The Butterbing story (so far).

In 2013, Butterbing founder and overall dessert lover Simone Clark walked into her local IGA, and picked out the ingredients that were going to help her take over Australia’s taste buds. The journey started as an honesty fridge on her front porch, and selling an assortment of pastries to local Melbourne cafes.

Simone’s hard work, dedication, and CEO spirit, paired with her sweet sweet baking skills, ended up being the ultimate formula for success. All of these attributes combined, led to an extremely high demand, for a certain humble cookie sandwich. A demand that became so high, Simone found herself baking for 16 hours a day, as her home oven only made 6 cookies at a time. In true Simone fashion, she knew that personalisation was key – getting on her bike and hand delivering orders.

She made the decision to turn her cookie operation into a cookie business and moved into a commercial kitchen. Focusing on just one item, alongside her hand picked team of dependable bakers, would mean creating the perfect product.

In 2014, after a rebrand and relaunch appealing to the Melbourne cafe scene, Butterbing cookies was up and running.

That’s the story of how the Butterbing Queen, Simone started her empire. Since then Butterbing has expanded from more than 100 cafes in Melbourne, to more than 400 cafes all across Australia.

Follow the journey.

home bakery
October 2013
Bakery is founded in Simone's home kitchen, supplying a handful of near by cafes.
October 2013
bike trailer
February 2014
Up until now, all deliveries were made on foot. The addition of a bike trailer expands our delivery zone to Melbourne CBD.
February 2014
Simone with Honesty Box
March 2014
The 'Honesty Box' opens on Simone's front porch. Locals drop by, take a cookie, and leave a few coins.
March 2014
First Butterbings
May 2014
This first Butterbing is born and quickly becomes our best selling product.
May 2014
IMG_8683
August 2014
Simone upgrades her Kitchen Aid Mixer for a 20L mixer.
August 2014
First Share Kitchen
November 2014
The demand for brownie cookie sandwiches has now out-grown Simone's home kitchen. She finds a shared commercial kitchen, buys a van, focuses purely on cookies, and rebrands as 'Butterbing Cookie Sandwiches'.
November 2014
Loz & Elissa
March 2015
Lauren & Elissa join the team as bakers, and still work with us today.
March 2015
New Oven
December 2015
Oven Upgrade! We double our baking capacity.
December 2015
100 stockists
March 2016
We hit the big 100! Butterbings can now be found in 100 cafes and we reach production capacity.
March 2016
New Packaging
July 2016
We get fancy new packaging!
July 2016
Flour Market Sydney
September 2016
We sell in Sydney for the first time at the Flour Market, selling 900 cookies in 1 hour.
September 2016
cleaning factory
October 2016
We find a bigger space for us bake in. It's huge, has been empty for 2 years and takes 10 people to clean it.
October 2016
New Freezer
November 2016
We get a giant freezer so we can store more stock, and start supplying cafes on our waiting list.
November 2016
February 2017
We open up Australia-Wide shipping.
February 2017
revised wholesale boxes
August 2017
Our new and improved packaging arrives.
August 2017
Flavour Frenzy 2017
October 2017
Our first Flavour Frenzy at Billy Van Creamy to celebrate our 3rd birthday.
October 2017
Rainbow paddle pop
January 2018
The Rainbow Paddlepop Butterbing launches for Summer.
January 2018
August 2017
We hit 200 stockists!
August 2017
March 2018
We hit 300 stockists!
March 2018
Chocolate-Vovo-Hand-WEB
June 2018
We launch our Chocolate Iced Vovo Butterbing, our most popular limited edition flavour yet.
June 2018
Honey Joy 6
August 2018
The limited edition Honey Joy Butterbing launches in stores.
August 2018
September 2018
We hit 400 stockists!
September 2018
Flavour Frenzy 2018
October 2018
We put on our second Flavour Frenzy. 50 flavours. Selling 2000 cookies in 2 hours.
October 2018
New Big Mixer
January 2019
We get a 40L mixer! Up until now every batch of brownie batter has been mixed by hand.
January 2019
Butterbing Bubbleobing_14
January 2019
The Bubble O'Bing limited edition flavour launches with our first hunt for gold competition.
January 2019
group hug (1)
Today
Butterbing employs 20+ people
Today

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